At the risk of sounding like Charlie Brooker, this week I will be mostly having a pop at television channel branding.
My problem is this: on a Saturday evening, if I'm able to resist the lure of the pub, which these days I increasingly am, as my local has gone down the toilet to such an extent that I now consider it a personal triumph if I emerge with most of my teeth and both ears still attached, I usually just order a pizza, open a bottle of red and stare at something on the telly like UKTV G2, which is really just like UKTV Gold, but with more bad language and less Only Fools And Horses. It's like BBC2 on a Friday night from about three years ago, as that seems to be where it plucks most of its programmes from. Which, if you like the sort of TV shows I do, is by and large a Good Thing.
From Monday, G2 will be called "Dave". Not "UKTV Dave", or "DaveTV" (which I'm sure is only because David Lee Roth had it copyrighted), but just "Dave". I find this a little worrying.
UKTV's reasoning behind this bizarre nomenclature is that "everybody knows someone called Dave". They claim it will be more palatable to the 16-34 male demographic which, they claim, is not catered for very well on the digital platform. Well quite... I mean, there's only BBC3, Bravo, Men & Motors, Movies 4 Men and similar fare for the Nuts-reading members of society.
The last thing I thought was required on digital TV was another lads channel. Heigh ho. But UKTV insists there is a need here, and so have affirmed their desire to cater for this demographic, with the alluring promise of more re-runs of Two Pints Of Lager And A Packet Of Crisps in order to create a really strong brand. And part of that brand creation apparently involves renaming the channel "Dave".
So, "Dave", eh?
Which (hopefully soon-to-be-collecting-their-P45) creative genius came up with that one? It all seems a bit 90s to me, not to mention a little desperate, and wreaks of trying a little too hard to say, 'Hey, we're all bonkers mad, we are! Look, we've called our channel "Dave", hur hur!'
The point being, if you have to tell people you're a bit wacky, zany and offbeat, then you are probably anything but wacky, zany and offbeat, and more likely to be deathly dull and saner than a pair of carpet slippers.
"The home of witty banter" indeed.
Not that I want to judge the channel before it begins. G2 is currently one of my favourite digital channels, but as it seems that the programme line-up is going to be broadly similar to what it is now, I doubt that I or many other viewers will be fleeing in horror, despite the stupid name.
But just for the record, the "16-34 male demographic" needs more re-runs of Two Pints... like it needs nails up its backside - and BBC3 already seems to have that particular base covered anyway. The re-runs of Two Pints..., that is, not nails up the backside... anyway...
UKTV says it needs to create a "strong brand", which suggests that they don't think G2 is, but I thought the UKTV family was already a very strong brand. They're certainly among the most watched channels on the digital platform, anyway, and with the pick of the cream of recent BBC programmes, why shouldn't they be? It's a dreadful cliché, but I think the old adage of "If it ain't broke..." is particularly apt here. The whole concept of "Dave" screams "gimmick" to me, and rather than suggest a strong brand, is more like a throwaway gag that will wear very thin, very quickly.
Another thing I don't think UKTV have considered is what happens when/if David "Call Me Dave" Cameron becomes Prime Minister and Dave becomes the least cool name on the planet... after all, nobody is queueing up to call their TV channel "Tony" or "Gordon"... Also, will other UKTV channels be changing their names to suit their supposed demographics? Will Gold be renamed "Barbara", for example? Or will we see Documentary become "Bob"? I mean, where will it all end?!
It's good to see that the channel is going on Freeview, though. It's just a shame that UKTV has decided to shoot itself in the foot to celebrate...
And it's just a thought, but history has shown that when niche channels like this get a dramatic revamp, they usually end up on the scrapheap within a year...
But hey - prove me wrong, guys, prove me wrong!
I'm wondering this merry morning what has happened to satire. In an age when we have any number of juicy targets just ripe for a satirical plucking, there seems to be little desire to attack. Where the British used to be defined by their rude, anarchic and seditious sense of humour, they now seem to be increasingly defined by their vapid timidity and unwillingness to take the bull by the horns, wrestle it to the ground and give it a good buggering. Is this what ten years of the Blair-Brown hegemony has done to us?
There are some who believe the British have lost their satirical edge because modern comedians have lost their balls. I don't know if that's really the case - maybe they just don't see the point in satire any more. Part of the problem, as I see it, is that our society has actually gone beyond satire. It's just impossible to take the piss, because so much in modern society simply defies belief - the Blair years have just drained us of all resistance! Satire is no longer effective as a critical tool because so much of it is just stating the bleedin' obvious.
The satire boom of the 80s did help create a political culture where it was harder to "get away with it", but all this ultimately did was give us a defiantly hard-nosed breed of politician who doesn't really care if he gets away with it or not, so long as he makes a few quid in the process. But it isn't just politics. Popular culture has also gone beyond the pale.
The sort of TV and news programmes we get today are eerily similar to those Chris Morris was making some 10-12 years ago. It seems that somebody in TV realised that the most effective way to undermine satire is to actually make TV which confirms the worst fears of the satirists. Although with that said, with the current problems at the BBC and other broadcasters regarding honesty, the chickens might finally be coming home to roost. I won't hold my breath, though.
20 years ago, when Spitting Image was at its most brutal, the public actually took an interest in politics and current affairs - due in part to shows like Spitting Image, which was not only funny and entertaining, but also made the audience think. The ordinary Joe in the street at least knew who the main political players were, even if they didn't have an interest in politics. This isn't the case today. The public at large has become increasingly disengaged from politics which, as far as most politicans are concerned, is all well and dandy, as public apathy helps preserve the status quo and keeps the gravy train on the rails.
Meanwhile, we have sleepwalked into a new puritan age where our nannies in Westminster pass legislation to regulate our behaviour in every way. Because it's for our own good, naturally. Yes, these are the things that satirists should attacking, but frankly, in today's political climate, who is going to listen?
All we have now is Private Eye, which for years has been as smug and complacent as those it purports to mock.
It all makes me want to stand outside the Houses of Parliament and moon furiously. Except these days, I'd probably get a bullet up my arse for my trouble.
I'll be 35 in four days. And as such, I feel I am now old enough to make certain decisions on my own and preferably without governmental interference: if I want to fill my body with various poisons, carcinogens and saturated fats, then why in the sacred name of Keith Richards shouldn't I? I may, in future, become a burden on the NHS as a result, but as a payer of income tax and national insurance, I consider that my right. Although, obviously, that's far from my intention.
These days we all have the information at our fingertips to make an intelligent and mature decision, we all know what's good for us and what's bad for us, we all know exactly what we should have more of and what we should ease off a bit. Most people, I think, are like me in that they spend their lives trying to perform a complex balancing act between doing what's good for them and what they enjoy.
Some don't manage it and end up going too far one way or the other: the lazy, obese, chain-smoking alcoholics among us are really the flip-side of the same coin as the ultra-obsessive teetotaller who eats nothing but carrots and sesame seeds and jogs to work. We can all sometimes go too far one way or the other. The trick is catching ourselves before we topple into ill-health and insanity.
I'd normally applaud the fact that we have a government which takes public health seriously. Hike up taxes on ciggies, alcohol and fatty foods and I, for one, wouldn't complain too bitterly. Accepting that what they were trying to achieve was for the common good, I would pay the extra tax on my guilty pleasures good naturedly (albeit through gritted teeth). It's no biggy. It seems that this, however, is no longer enough. We appear to have sleepwalked into a new puritan age, where every such pleasure is frowned upon with a disapproving cluck from our nannies in Westminster.
Take the smoking ban in public places. I, for one reason or another, have never smoked in my life. Now this, you might think, would give me cause to be a little smug about smoking being verboten in pubs from July 1st. But no, I'm totally opposed to the ban. I'm not one of those odious non-smokers who, if someone lights up nearby, sighs, tuts and wafts the smoke away in an overly-histrionic manner that would put Larry Olivier to shame. Cigarette smoke has never bothered me. Probably because almost everyone I know and care about smokes like a chimney.
I may be odd, but I like a pub to have a smoky atmosphere. It gives a pub an intangible quality of pubness that makes one proud to be a British drunkard. I like walking into that yellowy-grey gloom and taking a deep breath. That thick hum of fags and beer - it's what pubs are all about. OK, there are downsides. It makes your clothes smell like, well, a pub. But I do wash my clothes from time to time. I advise others to do so - it really makes a difference. And passive smoking is, I suppose, a potentially serious problem, but then so is inhaling traffic fumes every time I walk down the street. Everywhere you go, some selfish bastard is trying to poison you. At least in the pub, you can enjoy yourself while they do it.
But not any more, alas. The Nanny-General, our illustrious health secretary Patricia Hewitt - who strikes me as a woman who probably hasn't set foot in a pub since she was a student - has seen to that. Thanks to her, English pubs will now smell, if reports from Scotland and Ireland are to be believed, like body odour and farts. Mmm, lovely.
And on the subject of alcohol, just where the fuck does this government get off warning those of us who drink wine in, I might add, the privacy of our own homes, that we may be damaging our health and that we really should consider cutting down, as more than two bottles of wine a week might exceed the government's recommended ingestion of alcohol units, which is, I think, 21. 21 units of alcohol a week?! Do I look like a fucking monk?! If I want a couple of glasses of the old vino when I get home from a hard day's taxpaying, then that's what I will jolly well have, with or without the express approval of Her Majesty's government.
Look, just fuck off guys, OK? I know you mean well, and that's very sweet of you, but just fuck the fuck off, you fucking fuckers. You should focus your do-gooding goggles towards the more immediate problem of those 18-24 year olds who feel they can't have a good night out without downing 37 Red Bull and vodkas and kicking someone's head in. I've half a mind to join them, just to piss Nanny Hewitt off. And it's a long time since I felt solidarity with an 18-24 year old.
But for all our government's obsessive nannying, we've still got a long way to go before we match our American cousins, who have turned this neo-puritanism into an artform. In Virginia last week, a mother was given two years in prison for giving her 20-year-old son and some of his friends a few beers (in the USA, you have to be 21 to drink alcohol). I mean, what?!!
Honestly, it's enough to turn you to heroin.
Another year, another British Eurovision disaster! I know it's only Eurovision, and we all claim not to take it very seriously, but as the nation that gave the world the likes of the Beatles, the Rolling Stones, the Who, Led Zep, et al, a defeat as bad as this one - joint second last, for fuck's sake! - still smarts a bit.
There are lots of possible reasons for the failure of Scooch, a bunch of desperately camp 1990s also-rans who weren't particularly popular in their day, to win over the hearts and minds of Europe.
Was it because the rest of Europe hates the UK? Possibly, but for some reason they hated Ireland - indisputably Europe's favourite nation - even more.
Was it the former Eastern Bloc nations voting for each other? Undoubtedly, but that still doesn't explain such a poor points tally.
Was it a particularly bad song? Yes, but no worse than many of its rivals, to be honest. Including the winner, which was unspeakable.
No, the blame should fall squarely on the shoulders of the great British public, as it was they who decided which song should represent the UK in the first place. I mean, they could have had Justin Hawkins. OK, so he probably wouldn't have won either - even the Beatles themselves wouldn't have been able to penetrate the muddle of prejudice and politics that is the Eurovision Song Contest - but at least it would have given us a laugh. And, as we saw with Finland's victory with that bizarre goth-metal act last year, stranger things have happened.
The trouble with letting the British public decide these things is that the British public can sometimes be a little bit naughty when it comes to phone-in polls. We Brits have a very keen sense of irony, and will often vote for the funniest/stupidest/campest act, rather than the best. Which is fine, as long as we don't expect the song to win.
It was the British public, remember, who voted for Michelle McManus as the winner of Pop Idol a few years back. They didn't vote for her because they particularly liked her, they voted for her because she weighed about forty stone and they wanted to see just how the hell self-proclaimed pop genius Simon Cowell was going to market that one! You see, that's what we're like. A bit naughty.
A new strategy is called for. Firstly, we should enter without the expectation of winning - that sort of snooty arrogance has always been our problem in the past.
Secondly, don't let the British public decide on the song. That way defeat lies. Just get a panel of music writers, journalists, producers and respected musicians to choose a song. So whatever happens, we'll know it's a good 'un.
Finally, get an artist who actually understands the concept of Eurovision to perform the song. Justin Hawkins gets it. So does Morrissey. I'd also like to suggest someone like Right Said Fred, who are both camp and funny, and have never been so vain as to take themselves seriously. Or maybe some long-forgotten chart star like Adam Ant or Shakin' Stevens. Failing that, we should just go for the jugular with Iron Maiden or Motorhead.
Yeah, that'd show 'em!
2. We would abolish all targets and quotas for ethnic representation in all areas
3. We would abolish all politically-correct indoctrination of the police, teachers, and other public employees.
4. We would abolish all government-sponsored ethnicity-specific professional bodies, housing associations, and other organisations of employment, public and private.
5. We would abolish all departments, agencies, or other units of government whose sole and specific purpose is to deal with ethnic issues, grievances, or crimes. Such organisations deliberately seek out the maximum quantity of "racism" in order to justify their own existence and expand their power and budgets. The law is the law and must be enforced equally upon all without being politicised over ethnic differences.
6. We would abolish all laws against racial discrimination in employment and the government bodies associated with enforcing them.
7. Except for purposes of teaching foreign languages to native speakers of English, the only languages permitted in official documents, government business, and schools will be English, Scots, and Welsh. The use of other languages by ethnic minorities in their own homes, school and institutions will also be encouraged.
8. A Clause 28-style proscription against the promotion of racial integration in schools and the media would be introduced.
9. In order to make it clear that the “celebration of diversity” is something in which the native peoples of our islands can share, each of our traditional Saints Days would be made Public Holidays in the nations in question, with Trafalgar Day being an additional Public Holiday throughout the entire UK.
10. A massively-funded and permanent programme, using and doubling Britain's current foreign aid budget, will aim to reduce, by voluntary resettlement to their lands of ethnic origin, the proportion of ethnic minorities living in Britain, for as long as the majority of the electorate are willing to fund such expenditure. Since the chief impact of such a programme would be the assistance it would render to Developing Countries in the Third World, this is described further in Section 16 – Britain and the World.
11. While accepting the right of law-abiding minorities, in our country because they or their ancestors came here legally, to remain here and to enjoy the full protection of the law against any form of harassment or hostility, we will also seek to emphasise the importance of the prior status of the aboriginal people. This would be a national extension of the ‘Sons and Daughters' policy in priority on housing and school places lists which BNP councils seek to implement at local level.
Nice people, eh? Charmers to a man - the sort of people you'd want your daughter to marry. The only thing missing from such a manifesto is a "seig heil" at the end. Funny how these nutters always try to marry the voice of reason with the voice of hate, like the bloke in the pub whose debates always open with, "I'm not a racist, but..."
Oh yes, and the BNP is anti-queer, too. And probably anti-everyone who doesn't have a shaved head and pit-bull terrier called Tebbit.
Maybe I am one of those woolly, Guardian-reading liberals who, according to the BNP, are part of the problem, but I fail to see how multiculturalism can be anything but positive. Yes, you get problems with a few fruity old sticks who are set in their ways and refuse to change or adapt (and this applies on all sides of the argument), but on the whole, multiculturalism is a good thing for this country.
And multiculturalism suits this country. The British have always been at their best when assimilating ideas from other cultures and tweaking them to produce something which is fundamentally the same, but quintessentially British, from football and beer, to chicken tikka masala and even fish ‘n’ chips. Face it, if Sir Walter Raleigh hadn’t introduced the humble spud to these shores, we’d all be eating deep-fried parsnips with our battered cod, and that really wouldn't do at all.
"Our culture is being diluted by this multicultural madness!" cries the BNP.
“Our” culture is being “diluted” is it? Face it, it already has been, right through history, and if you want this country to have any sort of future, you’d better hope it will continue to be so. The very worst thing that could happen to the British is that they become a stagnant, rigid, insular people. They deserve much better than that.
If you want to lodge a protest vote against Labour - or whichever useless self-serving collective is running your local council (and let's face it, who doesn't?) - then for fuck's sake vote Green.
Nah, I don't do New Year's resolutions. Pointless. Why wait until New Year's Day to try and improve yourself? Why not 17th July? Why not anytime?
And why impose denial on yourself? If you have a vice which you enjoy thoroughly, whether it be smoking, drinking, consuming saturated fats or sodomising choirboys, I say carry on. Don't make yourself miserable by committing yourself to going without for the rest of eternity. Denial of the things you enjoy has always seemed a fruitless undertaking to me.
So, no, I don't make any resolutions. Ever. That would be silly. I just take my usual approach to life and apply it throughout the year: live peacefully, without prejudice and try not to be too much of a cunt to people, if you can possibly help it. That's it. That's the Cultured Janner moral code. I sometimes stray from it, but generally speaking, I find it a very useful template when contemplating life's many "is this right or wrong?" moments.
This year, however, I'm making a resolution. A small, simple one which won't make me miserable or deny me any of the many bad things I enjoy.
Quite simply, by the end of this year, I want to have succeeded in bringing the word "twatwipe" into common usage as an insult. I like it. I fancy it could, given time, replace the drearily passé "fuckwit". Think about it. It's a good word, isn't it? You like it too, I can tell. Then use it, my dears, use it every day, help me achieve my dream.
I Googled it last night, and there were only 94 instances of the word being used on the entire internet. This is indeed pitiful, and quite frankly something radical must be done if we are to reverse this sorry state of affairs.
So I bid you, good people, spread the word!
What's this? Tories show off dashingly handsome new leader? Tories ahead in polls? British public believes Labour is running out of ideas? This is too much for me to take in!
Ah yes, the Tories, bless 'em, selflessly making us point and laugh since 1997. And to think we once thought we'd never get rid of the bastards. Seems so long ago now, doesn't it? Of course, with the young, vibrant and just ever-so-slightly creepy David Cameron in charge, the Tories are no longer as funny as they were, and there is now just the slightest, slightest chance that a Conservative government may be a bit nearer than we had previously thought. My trousers are filling up already.
Labour, of course, is merely treading water at the moment, preparing for when Tony finally lets go of the reins and fucks off into the sunset to write his memoirs, allowing Gordon Brown to claim his inheritence. And while Labour is not exactly out of ideas, most of the ideas they've come up with recently have been total arse-gravy, to be polite. That unfortunate war business of a couple of years ago doesn't seem to have gone away, either, does it? All this combined with Prezza causing ripples and yet another humiliating Blunkett disgrace, and it isn't looking so rosy for them.
But don't be disheartened. The Tories may be looking healthier, but by my estimation, they're still about ten years behind Labour. The evidence speaks for itself: with Cameron, the Tories are convinced they have finally found their Tony Blair - just as Labour is preparing to get rid of theirs.
Tories, huh? Will they ever learn?
As we edge ever further towards our self-dug cultural chasm, with grades of celebrity now having exceeded the number of letters in the alphabet, and with Andy Warhol’s off-hand prophecy seemingly about to prove itself true, I have recently been forced to wonder where there is left to go but over the edge, into the pit of our own ignorance, our own laziness and our own sad obsession with mindless trivia: “Lifestyles of the rich and pointless”.
Whatever happened to the concept of dedication plus hard work equals success? Why is nobody toiling in the mines of creativity trying to hack out nuggets of that commodity we used to call “talent” until Jade Goody came along and proved to the world that it was no longer required? Result: any complete arse with half a brain-cell can now become famous with the minimum of effort, talent, charisma and similar criteria which used to be the basic requirements of fame, but which are now redundant.
More than three years after her appearance on Big Brother, that ultimate showcase for the terminal attention-seeker (and which she didn’t even win, for god’s sake), Jade is still making a decent living as a “celebrity” - opening supermarkets, attending premieres, appearing on chat shows and all the media-whoring rest of it. And what did she do to deserve this lifestyle? Simple: she made herself a national laughing stock, and had us all falling about at the sheer breadth of her ignorance, as she spewed out the kind of crass remarks which should stand as a damning indictment of the state education system.
Of course, it would be immensely unfair to blame Jade entirely for this state of affairs. In fact, it’s difficult not to feel sorry for the poor lass. She is but a mere cog in the whole infernal celebrity machine. In fact, not even a cog, more a ball-bearing. But she still remains the most potent example we have of how “celebrities” with nothing to offer the world but their mere desire for fame and adulation can succeed.
Fame used to be a by-product of possessing a talent. And while there have always been those who have sought it at any price, most people who achieve fame generally accept it more as an occupational hazard, rather than the pinnacle of their ambition. Recognition from their peers or those few critics who know their onions is more than enough. If that recognition comes with a little bit of money, then all the better. But for such people, fame or great financial reward is not the point.
Sadly, people who do what they do for the sheer love of it are becoming increasingly rare. The pursuit of fame is more aggressive today than it has ever been. Neither can I ever remember a time when celebrities have been treated with such reverence by the public. Nothing massages a celeb’s ego more than being made to feel important. I’m certain that the only reason some people want fame is to be able to have a hissy fit in Sainsbury’s. I imagine they practice every day in the mirror; demanding “Don’t you know who I am, peasant?!” is a skill that must be finely honed. But once they get there, they know there is a vibrant marketplace just waiting to follow their every move and report it to the adoring hordes.
Celebrity mags such as Heat sell by the bucketload, as people eagerly devour every aspect of their favourite celeb’s private life. Tabloid newspapers will happily devote two pages to a few blurred, long-range photos of some minor TV actress sunbathing with her tits out. Last Christmas in the USA, the marriage split of Brad Pitt and Jennifer Aniston took the Asian tsunami off the front pages. Nothing like putting things in perspective, huh? I mean, sure, the tsunami was a terrible thing, but Brad and Jenny splitting up was a disaster of truly global proportions. I’m not sure if we’ll ever recover.
The fact that we live in such an arse-paralysingly shallow society is, of course, the root of the problem. People want status, and, in their eyes, there is no greater status than fame, with which can come recognition and adulation. But, unlike in the past, while people have such aspirations, they don’t necessarily want to spend too much time and effort realising them. Luckily for them, the current celebrity culture does most of the work for them. Anyone can become famous if they’re superficial and shameless enough. TV is currently saturated with reality shows, talent shows and even morbid combinations of the two.
Talent shows are hardly a recent phenomenon, of course. For Pop Idol and The X-Factor, read New Faces and Opportunity Knocks. There really is very little difference, apart from the sort of person who appears on them. I called them talent shows, but of course, they are really non-talent shows, as talent doesn’t appear to be the dominant factor when deciding on a winner. And of course, irritatingly, even the losers can become famous. But that’s just the British way - Eddie Edwards, anyone?
Yes, it’s very easy to become famous. Whether you appear on a reality TV show or simply shag a failing TV presenter and sell your story to the tabloids, fame, that holy grail of modern society, is within the grasp of everyone who wants it. The real trick - one which catches out a great many people - is remaining famous once your allotted 15 minutes is up and the cruelly fickle public tires of your antics. With fame being so easily obtainable these days, inevitably, careers are much shorter, and there really is nothing sadder than somebody who has outstayed their time in the limelight.
But even fading celebs get a break occasionally, and the number of reality shows featuring has-beens is increasing rapidly, as they desperately try to rekindle their flagging careers. Curiously enough, many of these has-beens are themselves former reality show contestants. But these shows are very revealing: basically, they operate on the premise that these are desperate people who will do anything to retain their slight celebrity status, even if it means wanking off a pig, eating a kangaroo’s bollock or being endlessly insulted by a foul-mouthed chef. Ah, dignity, the great leveller…
It’s difficult to pinpoint exactly the moment when popular culture finally went tits-up - or should that be tits out? - but not entirely impossible. Of course, we’ve all become so accustomed to this fervent worship at the altar of celebrity that nothing in these post-ironic times is surprising anymore. But I think I have successfully isolated the moment where our obsession with celebrity reached its nadir.
Sometime in 2004, ITV commissioned what I view as a landmark programme in the relationship between celebs and those who encourage them. This programme was called, I kid you not, The Celebrity of the Year Awards, sponsored by, if you will, OK! Magazine. And no, I didn’t dream it, this programme did actually exist. Here’s a link to prove it. To be honest, I wish I had dreamt it, I’d feel a lot less queasy than I do at the moment. Yes, I know we’ve all sat back and laughed at the Oscars, BAFTAS, Grammys, etc, denouncing them as the exercises in public mutual masturbation that they assuredly are, but this one really knocked me for six. I mean, giving people awards simply for being famous? Voted for, of course, by those evil collaborators known as the Great British Public, a group from which I wish to disassociate myself forthwith.
Do you recall, I wonder, that cheesy, but strangely watchable 1980s TV drama Fame, set in a stage school, where an impromptu song-and-dance number was just around the corner, even if it meant messing up the dining hall, holding up the traffic or disrupting the relative calm of a musical instrument store? In the opening titles of said televisual atrocity, the students are seen being haughtily warned by a teacher that “fame costs, and right here’s where you start paying.” Sage counsel indeed. Because, yes, fame does cost. But I fear it is we, in a cultural sense, who are paying.
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